In today’s digital world, every psychologist needs a website. Unfortunately for you (but fortunately for us!), not all websites are created equal. We put together a few web design tips to help psychologists like you improve your website and increase your client base.
Highlight your specialties
For many people, making the decision to see a psychologist can be a difficult one. Don’t make the process any harder. Featuring your specialties in an easy-to-find location on your website will allow patients to easily narrow down potential providers and minimize stress in an already stressful situation.
Include important information
As mentioned above, your website should minimize potential patients’ stress by making your website as useful as possible. Why are people coming to your site? What information do they need? Insurance information, appointment forms, and contact numbers and email addresses are just a few items to consider.
Mobile, mobile, mobile
Did we mention mobile? We cannot stress this idea enough that websites these days MUST be mobile responsive. Did you know mobile internet usage actually exceeds desktop internet usage? It’s true! As a customer, nothing is more frustrating than stumbling upon a business without a mobile-friendly site. It comes across as antiquated and unprofessional. Show your patients you’re knowledgeable and up-to-date by providing them with easy-to-access mobile websites.
Don’t forget about the photos
From headshots to office shots, photography can make or break a website. Including a headshot should be your main priority. A professional headshot will portray your practice as trustworthy and friendly while a bad headshot can scare off potential clients. You can also use photos to showcase your office and other employees. If you plan to include stock photos, make sure these photos reflect the tone you wish to set. In other words, the photos you choose need to be relevant.
Invest in design
An investment in your website is an investment in your practice. An agency can recommend best practices for not only design but also content, SEO, social media, and more. You’ll free up valuable time in which you can focus on your patients and your practice.
If you’re looking to create a website or overhaul your existing one, we can help! Contact us today to find out more.