It’s nearly Valentine’s Day. And whether you celebrate or hate the holiday – you can’t deny love is in the air! Courting customers and making them fall in love with your company should be on the top of your priority list not just in February but all year long.
Getting customers to fall in love with your brand rests solely on your ability to connect on an emotional level. While it may seem an overwhelming task, it’s actually quite an intuitive process. Follow these few steps and you’re well on your way!
Know your Brand
In order to make customers fall in love with your brand, you actually have to have a brand! Your branding will determine your website, marketing materials, content, voice, everything! It’s not just the tangible parts of your company (logo, colors, etc.), branding also includes your values and culture. Developing a brand can be an intense process. Don’t know where to start? Define your company’s purpose and work from there. Once you’ve developed a brand, stay consistent!
Know your Customer
After you’ve defined your brand, it’s time to define your customer. Create the persona of your ideal customer. Include:
- Lifestyle choices
This persona will help you make informed marketing decisions moving forward. You will be able to determine advertising placement, appropriate mediums, how to speak to customers so they actually hear the message you are trying to send.
Create Custom Content
Now that you’ve defined your brand and your customer, you can start to create tailored content. Personalized emails, social media posts, blog posts – at all matters! Creating content specifically tailored for your ideal customer ensures they will keep coming back for more. You aren’t putting useless content out into the world, and your customers can tell.
Don’t Forget to Call!
In any relationship, communication is key. The relationship you have with your customers is no exception. Social media makes staying connected a breeze and provides endless opportunities for communication with customers. Communication shows your customers you care about them on a personal level and don’t just see them as an extension of their wallets.
Much like communication, providing outstanding customer service personifies your brand and shows customers you care about them and their needs. Your beautiful website, great product, on-point marketing, will all mean nothing if you have sub-par customer service. Customers will remember when they are treated with respect, even more so if they are treated poorly. Apply the Golden Rule to your customer service tactics: Treat others the way you want to be treated.
Building and maintaining fruitful relationships with your customers is no different than building and maintaining fruitful relationships in your personal life. Nurture your relationships, treat your customers with respect, and provide a useful product or service. Customers will be asking you to be their valentine by this time next year! ?